Aged Care Steps shortlisted across three categories in ifa Excellence Awards
Aged Care Steps is honoured to be once again recognised as a finalist in the ifa Excellence Awards. These are Australia’s benchmark awards for the industry, celebrating achievement and innovation across the financial advice sector.
As previous winners and finalists in multiple categories, we’re proud to be acknowledged in three categories in 2025. The team at Aged Care Steps continue to be appreciative of every recognition of our ongoing commitment to supporting Australian advisers with the tools, education, and confidence to deliver aged care advice that makes an impact.
Aged Care Steps: 2025 Finalist Categories
Training and Education Partner of the Year
Our nomination in this category recognises the strength of our practical, hands-on training programs, including the Accredited Aged Care Professional™ program.
These programs are designed to help financial advisers turn aged care into a valuable business opportunity by understanding the rules and being able to confidently apply them in real-world client scenarios.
“We’ve always believed that confident, well-equipped advisers can transform aged care conversations. It’s fantastic to see this commitment recognised by ifa.”
— Louise Biti, Co-founder, Aged Care Steps
Marketing Program of the Year
The Aged Care Steps Business Toolkit™ has once again been recognised for its valuable role in supporting members to promote aged care advice professionally and effectively. The Business Toolkit™ operates as a key marketing resource for financial advisers across the country, offering them access to calculators, brochures, client emails, social media posts and more.
As we continue to expand and develop the Toolkit’s contents, this recognition encourages us to continue providing quality resources to advisers who benefit from marketing assistance to reach new aged care advice clients.
Business Outcome Leader of the Year
Aged Care Steps is honoured to be recognised as a finalist for this award, with our leadership in the aged care financial advice industry as an educator, advocate, and continued supporter of advisers nationwide.
With such a spotlight on the aged care advice sector in 2025, being able to have a measurable impact on the visibility and growth of the field and profession has been a highlight.
“The recognition belongs to all in our team. Their passion for helping advisers succeed in providing aged care advice is what has helped cement Aged Care Steps as a leader in this space.”
— Assyat David, Co-founder, Aged Care Steps
We extend our thanks to the ifa Excellence Awards for this recognition, and to the advice community for their continued trust. Winners will be announced on 5 December 2025.
