Break through the myths.
Maybe it’s all the acronyms, but aged care advice seems to be swirling in mythology!
Maybe it’s that no-one wants to talk about getting old, and sure, it’s complicated, but so are many other parts of financial planning. With the right support and training (2800 advisers can’t be wrong), you too can break through the business myths that often hold back advisers, and deliver valuable aged care advice to your clients.
Target clients are age 80+.
Reality: This group are indeed the main users of aged care services. But when a crisis hits, it is usually the adult children (or grandchildren) who ask for advice and support. Don’t risk losing clients in the 40-65 age group. The adviser who helps them through the aged care maze may become your client’s new best friend.
Aged care advice is complex and hard to learn.
Reality: Yes, it can be complex, but it’s not hard to learn! With support from Aged Care Steps, you can access the training and tools you need – and follow simple steps to make the process logical. Our memberships also offer ongoing help and support.
Aged care advice is a one-off transaction.
Reality: If you don’t talk to your clients about aged care until you get the ‘mum is in hospital and can’t go home, what should we do?’ phone call, you’ve missed a lot of opportunities. A worse scenario is that you don’t get that phone call because your clients call someone else. Get on the front foot and start talking to ALL clients about later-life planning (whether for themselves or a family member) and set your clients (and your business) up for success.
Advisers can’t make money from aged care advice.
Reality: This myth is simply not true. There are an increasing number of advisers who ONLY give aged care advice, and run a profitable business or who are adding aged care to their advice services to boost business revenue. Even if becoming an expert is not for you, aged care advice enables you to protect and grow your business while adding significant value to clients. Sounds like a winning idea to us!